The Budget Babe | Affordable Fashion & Style Blog

Sarah Jessica Parker is the New Face of Jordache

Sarah Jessica Paker for Jordache
While flipping through the August issue of People StyleWatch, I came across an ad showing a very svelte Sarah Jessica Parker modeling some curve-hugging Jordache jeans. I'd like to say I owned Jordache jeans back in the eighties when the brand was at its peak but I never really had any of the cool stuff. ("What's wrong with this imitation Cabbage Patch doll? It's just as good as the real thing!" my parents would say). But of course I'm familiar with the once iconic denim brand, with it's wild horse logo. The question is: Can SJP make Jordache cool again?