While flipping through the August issue of People StyleWatch, I came across an ad showing a very svelte Sarah Jessica Parker modeling some curve-hugging Jordache jeans. I'd like to say I owned Jordache jeans back in the eighties when the brand was at its peak but I never really had any of the cool stuff. ("What's wrong with this imitation Cabbage Patch doll? It's just as good as the real thing!" my parents would say). But of course I'm familiar with the once iconic denim brand, with it's wild horse logo. The question is: Can SJP make Jordache cool again?
Most recently I recall seeing Heidi Klum as the face of the brand and while I think she always looked great in the product, it never made me say, "wow, I need to give Jordache a second look." Sarah Jessica Parker is a bit different - she's piqued my interest and made me check out jordache.com, where "The Jordache Look" a new collection of premium (read: expensive) denim can be found. But what I'm more interested in, and can't seem to find information about anywhere, is the new Jordache Collection sold exclusively at Walmart - that's what I saw advertised in StyleWatch. I will be totally on board with these, especially after my surprise success with Walmart's Signature by Levi Strauss line (which I wrote about here).
But it's unclear to me whether there's anything new about Jordache at Walmart of if the only thing that's changed in the spokesmodel. And that's part of the brand's problem. If they're trying to reach millenials with The Jordache Look, I don't think it will work. (Evidence: #thejordachelook hashtag they're plugging only has 90 posts on Instagram so far.) If they're trying to reach budget-savvy shoppers such as myself who see SJP as a style icon, please let us know what to look for and when.
Have you seen the new SJP x Jordache ads? Did you do a double take? Are you ready to shop the new Jordache?
But it's unclear to me whether there's anything new about Jordache at Walmart of if the only thing that's changed in the spokesmodel. And that's part of the brand's problem. If they're trying to reach millenials with The Jordache Look, I don't think it will work. (Evidence: #thejordachelook hashtag they're plugging only has 90 posts on Instagram so far.) If they're trying to reach budget-savvy shoppers such as myself who see SJP as a style icon, please let us know what to look for and when.
Have you seen the new SJP x Jordache ads? Did you do a double take? Are you ready to shop the new Jordache?
Image credit: Jordache.com screenshot
"I know, find a spokesmodel old enough to have worn them the first time around!"
At least Calvin Klein was smart enough to get Kendall Jenner.