The Budget Babe | Affordable Fashion & Style Blog

Missonipocalypse: Target's Epic Fail

If you follow my tweets, you may have noticed that I was in New York yesterday for Fashion Week and therefore unable to make it to a Target store for the Missoni launch. I had to catch a 6:30 am train to make it to my 9:00 am backstage appointment at Badgley Mischka. Sorry, but I wasn't about to skip an opportunity that I've worked so hard to get just to shop at Target, Missoni or not.

UPDATE: "Missoni for Target: Redemption Island"

I tried to shop online between shows, but crashed and was up and down intermittently throughout the day. Instead of taking my own advice (see Shop Missoni for Target This Very Instant), I took a gamble and decided to wait and shop the collection in stores today. Epic mistake. My store was completely cleared out, with the exception of a few pieces of girls' clothing and shoes, one green sweater, three pairs of tights, framed tiles, and a few Missoni underthings like a polyester thong.

Dazed, I stumbled upon an overpriced knit hat and a pair of gloves which I reluctantly bought just because it was all that was left. Pathetic. I was consoled by a few of my fellow shoppers who were equally shocked and dismayed to find the Missoni collection that we had all looked forward to shopping, for so long, had been completely and utterly decimated. Meanwhile, thousands of items have cropped up on, and sellers are asking double, triple or even more than the retail price for items.

Am I just bitter because I missed out? You bet. Will I boycott Target? Realistically, probably not, but I will be very, very upset with them for a long time. I think they let us down BIG TIME. According to The Chicago Tribune, Target has no plans to restock shelves. The only glimmer of hope I see is that people may start returning unwanted items in the coming weeks, so with some luck, you might be able to get something. That is, if you aren't completely disgusted and never want to hear the name "Missoni for Target" again.

In conclusion, if you shopped early and got what you wanted, then I'm sincerely happy for you. But for this disappointed shopper, it's all sour grapes.

Photo credit:
I managed to buy some things online during one of the intermitant times that the Target website was working. I don't think Target understood the enormity of the demand.

Some things are now on ebay selling for more than the M for Missoni discount line.

If anything, it means that other high end designers might be tempted to create lower-price lines as the demand is there; however, what it does to the brand's value is a concern.

To be honest, I'm not completely surprised, given how previous low-priced designer lines for H&M were raided by consumers and resold on ebay.

Its disappointing, but should almost have been expected. I'm sure Karl is hoping his line at Macys performs similarly.
#1 Nikki (Homepage) on 2011-09-14 14:43 (Reply)
well, at least here in MI the Karl for Macy's line isn't selling well at all. luckily people here have been smart/thrifty enough to realize that paying $130 for a so-so dress with a fancy label isn't worth it.
#1.1 alysha on 2011-09-14 17:31 (Reply)
I visited my store on launch day and found a few items left, but only in size XL. Hopefully they'll learn to anticipate demand a little better instead of shooting themselves in the foot like this. They've alienated a lot of legitimate costumers, and meanwhile have created a hugely inflated market for the items on eBay. As for me personally, I still left the store happy! I got three great Mossimo sweaters and an adorable Xhiliration dress. :-)
#2 Soleil Doux @ Soleil Doux Blog (Homepage) on 2011-09-14 14:43 (Reply)
I think the Missoni collection is butt ugly. What's the appeal? It reminds me of 70s style, and not in a good way.
#3 Katie on 2011-09-14 14:44 (Reply)
I agree completely, Katie. This collection is not my cup of tea, and I find it astounding that it's being made such a big deal of!

Ironically, I live in Texas, and our Targets are still fully stocked with Missoni products that no one really wants. If anyone is desperate for a certain Item, I can certainly have a look at one of the five Targets within my area...
#3.1 Lacy on 2011-09-14 15:08 (Reply)
hello, i'm so looking for the brown cardigan and also a zig zag throw. i would pay you for your time. my daughter wanted these items and was so upset .thanks trisha
#3.1.1 trisha on 2011-09-16 08:58 (Reply)
I agree! So ugly- wouldn't take the stuff if they were giving it away!
#3.2 Sarah on 2011-09-14 16:10 (Reply)
I agree as well. I commented on yesterday's launch post that I didn't get the allure. Coincidentally, the collection still hasn't been touched in my local store. Apparently the rest of my town shares my taste.
#3.3 Nikki on 2011-09-14 16:47 (Reply)
The patterns in this collection reminds me of the sweater Charlie Brown would wear. Sorry, but its ugly and I'm not wasting my hard earned money on this crap.
#3.4 JCo on 2011-09-14 20:44 (Reply)
Though some of the items (like the pillows, the colore weekender bag, and some of the scarves) are really cute, I feel that the bright pop of their patterns are best in small doses. As far as the clothing goes, I really dislike the zigzag-like pattern and color combinations. It's funny that people are reminded of the '70s with this line -- that's exactly what I thought, too.
#3.4.1 Tracy P. on 2011-09-14 23:08 (Reply)
I agree as well. It seems like many people are just excited because of the brand name...not because they actually like the clothing! I can't just shop for the name - it's gotta look good too!
#3.5 Lindsay on 2011-09-15 10:21 (Reply)
I actually hadn't heard of the brand before I heard about the Target line. I just thought some of the stuff was really cute. Not so much the main articles of clothing as the accessories and shoes. I like bright pops of color and fun prints. But I understand it's not everyone's cup of tea.
#3.5.1 Andrea on 2011-09-15 17:05 (Reply)
I feel the same exact disappointed. I went to two stores yesterday and the only thing left was baby clothes and size 11 shoes. I also tried calling 9 other stores and they were all sold out too. Target mentioned yesterday on Twitter they promised to restock, but I'm not too sure about that---sigh.
#4 Carmen (Homepage) on 2011-09-14 14:49 (Reply)
I wish everyone would boycott the ebay sellers so they don't make the profit in which they are looking for. I am definately not looking to make their pockets any bigger.
#5 Allison on 2011-09-14 14:51 (Reply)
I agree with you! I can't believe that everything was sold out so fast. I went to Target at noon yesterday and almost everything was sold out. The salewoman told me that people came in at 8:00 in the morning and filled their carts with the Missioni merchandise. And we know it's going to be all over E-bay. Shame on those people for buying so much and selling it on ebay. I think all us fashionistas should stick together and boycot all the Missioni Target merch on ebay!
#6 Elaine on 2011-09-14 14:54 (Reply)
I was definitely pissed, I got there early and people were swarming to fill their carts with clothing, shoes and housewares....clearly to sell on ebay, I personally left empty handed, target is going to need to start limiting purchases!
#7 Megan, The Frugalista Diaries (Homepage) on 2011-09-14 14:55 (Reply)
I was able to shop during one of the few moments Target was online, but I still feel very disappointed. Even though the demand for this line was unprecedented, Target should have been prepared - both online and in stores.

I noticed that the Target site just recently changed. It seems like they also changed hosts because my information was not saved and they no longer have the "one click shopping", which may have made checkouts much quicker. Clearly not enough was done to handle the demand on the site.

As for the current prices on Ebay? You might as well invest in an actual Missoni piece at this point!

I'm surprised you could find those heels at your Target to photograph! Those were one of the first things to sell out online!
#8 Amelia (Homepage) on 2011-09-14 14:57 (Reply)
I already mentioned in your other post about how disgustingly greedy people have gotten and this was just a prime example of the utter and complete disregard people have for others these days. Its all about me now and who cares about anyone else. Add me to the list of those boycotting ebay and those price vultures. They deserve to get stuck with all the stuff they greedily horded.
#9 Tracie on 2011-09-14 15:00 (Reply)
Tracie, times are tough and people are looking for ways to make a living. Have you considered that maybe these folks are unemployed and are looking for a way to make a buck instead of sitting at home collecting unemployment? Just another perspective.
#9.1 OR on 2011-09-15 07:27 (Reply)
Well you know what it doesn't look like this is working out for them either.
#9.1.1 Tracie on 2011-09-15 10:07 (Reply)
Their behavior and how they treated other customers is what is really disgusting. I'm all for selling on ebay but what they are doing is highway robbery.
# Tracie on 2011-09-15 10:10 (Reply)
I'm actually amazed this sold out the way it did. There are certain pieces in the collection that are great, but overall, I expected more from Missoni.
#10 elizabeth on 2011-09-14 15:01 (Reply)
Don't get me wrong: I get it. The drama and overwhelming interest in designer goods at retail prices. However, I also don't get it. I can't say I was that blown away with the items that I felt the need to babysit the website and cry over spilled milk. I plan to head to Target on Friday to see these items in person and fully expect no one in West Central Ohio to have touched any of the store's items. I may buy a few items (I do like the suede pumps) but I'm not in the "batty" catagory in this case.
#11 Emily (Homepage) on 2011-09-14 15:13 (Reply)
I've said it before, but I'll say it again - I think the Missoni stuff is ugly - but, I also don't like REAL Missoni stuff, so of course I'm not going to like Target's overpriced poly-blend versions.

That being said, I have to hand it to Target's marketing team - they have absolutely created a feeding frenzy (which is what they want - supply and demand!) over their designer collabs. FWIW, the Tagets within a 20 minute drive of me (in St. Louis County, where fashion goes to die) almost all have full stock, from what I've heard from other area bloggers. One of the benefits of living in middle America, I suppose.

Also, I think price gouging by ebay sellers is DISGUSTING. It's nothing new (frequently discussed on Anthro and J.Crew focused blogs), but it's really gross to me.
#12 ashley (Homepage) on 2011-09-14 15:15 (Reply)
If it's any consolation, I've noticed many eBay auctions ending recently with zero bids. Maybe they will realize the market isn't going to absorb 30,000+ Missoni for Target items at inflated prices and return them to stores so people can buy them for retail price?
#13 ajdematteo on 2011-09-14 15:25 (Reply)
That's certainly my hope.

It disgusts me that people act this way over stuff. Stuff that they would most-likely think is ugly if it didn't say "Missoni" on the label.
#13.1 Piper Alexander (Homepage) on 2011-09-14 15:35 (Reply)
I think Target knew exactly how popular due to the enormous marketing they did, and I completely agree. There should of been a limit. But more so, why are people actually paying the marked-up prices on ebay????
#14 Lindsey (Homepage) on 2011-09-14 15:28 (Reply)
The collection appears to be only marginally popular here in Milwaukee, so like Lacy above, if anyone is desperately seeking an item, I'm happy to see if a local store has it. I'll send it to you for retail cost + shipping if I find it (sadly, I am not Target and can't offer free shipping!).
#15 Nikki F. on 2011-09-14 15:36 (Reply)
I wasn't able to make it to my local Target until yesterday evening, and considering I live in Kansas (or as you might know it, fashion capital of the world), I was shocked to see that almost everything was gone. I figured most people in my neck of the woods didn't even know what Missoni was. And maybe they didn't, until the ads started running.

I did manage to make a few purchases, but nothing like I imagined. It was all pretty underwhelming. Now if I could just get my hands on some of those bath towels I'd been lusting after ...
#16 Sara (Homepage) on 2011-09-14 15:36 (Reply)
I live in Dallas, TX & our stores were also picked clean of missoni...I would never go to eBay & pay triple for a lower end item just for the sake of saying, "Im wearing targets m for missoni." That is not going to impress anyone.
#17 Jodi on 2011-09-14 15:43 (Reply)
Honestly, I think all that Missoni stuff is beyond ugly and the Target versions are incredibly cheap looking. It's like the 70s meets Walmart. Gross.
#18 Kate on 2011-09-14 15:43 (Reply)
SO AGREE. I thought that most (except stationary) was incredibly cheaply made and overpriced. The throw had bald spots in it. Also, what looked so gorgeous online looked thin and again cheap in person.
#18.1 Judy on 2011-09-15 13:51 (Reply)
My local Target is still fully stocked with Missoni merchandise. Honestly, you didn't miss out. I had an awful long list going in there of things I wanted and I left with the pumps, a pair or socks, and a silk scarf.
None of the knitwear (which I was most excited about, being Missoni and all) was what I expected. The materials were cheap and felt unpleasant against the skin. They weren't worth the ticket price regardless of the label on the inside.
The nicest stuff was the housewares. The plates, mixing bowls, and espresso sets were all very nice and heavy. I have a well stocked kitchen so I didn't get anything, but they were nice to look at and hold and priced decently.
I'm heading back tomorrow to pick up a few non-Missoni house items. If anyone is wanting anything I'd be happy to keep my eye out for you. I could ship it to you for retail + shipping if there's anything you must have.
#19 Jaclyn on 2011-09-14 15:46 (Reply)
I feel a little embarrassed to ask but I marked my calendar the first day I heard about it, I am such an admirer of the brand. Anyway, if you are willing to ship to someone who promises on her life not to put it on Ebay lol...would you? All I wanted was a silk scarf and a journal but my Target said they wouldn't be getting any more items in. my email is giselleceb(@)gmail(.)com
#19.1 Giselle on 2011-09-14 20:06 (Reply)
I've sent you an email.
#19.1.1 Jaclyn on 2011-09-14 20:17 (Reply)
I forgot to mention that Target Style (facebook page) did say that they'd be restocking certain stores. They didn't elaborate on what stores and they did say that what was on the website was it for the online items, but some stores would be receiving additional shipments.
#20 Jaclyn on 2011-09-14 15:50 (Reply)
I bought a silk scarf. That was it. It was the only thing in the collection I thought looked good and I'm always on the lookout for cute hair accessories. I don't like that zig-zag that Missoni has as its trademark and thought most of the color schemes in this collection were ugly but I can understand why others were disappointed about missing out.

I hope people won't buy from the eBay sellers. It would make more sense to buy a Missoni piece at that point.
#21 Jada on 2011-09-14 15:54 (Reply)
A lot of the clothes had an odd fit. I have a feeling I'm going to see a lot of students in bad Missoni for Target outfits soon (I live in a college town).

I did get a chevron milk crate and two notebooks that are cute and spice up the office.

Nothing beat my Orla Kiely for Target office supplies, though.

If there is something you really wanted post on my blog, maybe I can get it - there was still a bunch of stuff at my Target.f
#22 Julia (Homepage) on 2011-09-14 16:25 (Reply)
I too am one sad chick! I had everything ready to purchase but since they don't have the one click i hit proceed to check out and what did i get WOOFF! I'm sure many of us seen that all day yesterday. I was so upset to know that the purse i wanted and shoes would not be mine. I decided to check out two stores only 1 had the flats and the girl helping me actually told me she bought the last two suitcases to sell on ebay some weekender bags and purses! An employyee I was pretty ticked off! She didn't care for it yet rubbed it in my face!

I hope everyone finds what they were looking for.
#23 laura on 2011-09-14 16:36 (Reply)
hahahahah that is awful!!! Target is hard to boycott, that store has magical powers. I feel ya girl.
#24 Nicole @ Giraffelegs (Homepage) on 2011-09-14 17:14 (Reply)
I agree with every word you've said. The collection may or may not be ugly but I would like the choice of purchasing it or not!!

After all this brouhaha I'm left with two thongs to choose from in my store (dallas) & the manager is unhelpful and says she cant help - WTH??!! I can't shop online because their site crashed. How come they made so few pieces and didnt have a strategy for their loyal shoppers?

I am being solicited on twitter from random tweeters selling stuff on ebay?!!!

I am so disgusted with Target.
#25 San D on 2011-09-14 17:14 (Reply)
I couldn't have said it better myself, BB.

I still love you, Target, but what a mess you've made of this one! If I want a frustrating, bad shopping experience, I go to Walmart. Target, you're better than this--you hear me?

With that said, this reminds me of the recent $99 HP TouchPad debacle. To keep it short, I never got my order from a seller. HP kept stringing people along and many consumers bought TONS of touchpads and are selling them on eBay for 40-60% markup. Who bids on this stuff is beyond me... I just wanted one particular Missoni dress. But, you know what? The line was a tad overpriced for Target workmanship which is fine for fast fashion but not for long term wear (in most cases).

BB, I think a lot of returns are coming down the pike and we might score some random pieces, maybe even on sale. :-)

#26 Erin A on 2011-09-14 17:19 (Reply)
i was lucky that midwesterners aren't into 'loud' patterns. i actually found what i wanted in store, which wasn't a lot, but did include the rose print bath rug. to me the collection was nice, if it's your taste, however i do think that in general it is NOT everyone's taste. i liked the dark blue and black and white prints, but frankly i am NOT a fan of brown or orange, so i didn't bother trying to sift through the left overs looking for my size.

what is really unfortunate is that the craziness of it all turned people into desperate shoppers. did i have this item in my hand because i wanted it, or because it was missoni and there was only one left? i found myself thinking that a lot yesterday, which luckily kept me from overspending. as for target, i think they slipped up in preparation for the demand on this line. that being said, i'm not giving them up. i think for those of us that can't afford the real deal that these designer collaborations are fantastic and target has been probably the biggest pioneer on this front.

anyway, good luck to those that are still looking for things. i hope you find them at a (truly) reasonable price.
#27 alysha on 2011-09-14 17:22 (Reply)
I went and got some great pieces, but was disappointed at the majority of the pieces. The quality of the clothing is so poor. The shoes are equally as bad, with the exception of the pumps, which I got and are 100% leather. The collection was ridiculously overpriced, and people that bought the clothes are going to be itchy and then sad when the "knit" pills up on it. Anywho, I too am grossed out by the people who hoarded the crap and are selling it on eBay, however, it's capitalism. Everybody is trying to make a buck. If some moron is willing to pay $500 for a crappy suitcase, why is it the seller's fault? I must say, I didn't buy anything to sell, it's not my cup of tea. But don't be so quick to judge. The sellers are taking advantage of the stupidity of others, which begs the question: who is worse? If the seller starts an auction at the retail price of the item, and bidders increase the price to 5 times what retail is, is it the sellers fault? Supply and demand... limited supply, huge demand, prices go up; simple economics, right? On another note, I wound up getting the travel tote, which I am using as a laptop bag, a pair of socks and tights, a coffee mug, a silk scarf, and the heels. I think they were the only quality pieces I saw. I have asked the clerks at Target, and they are expecting more shipments this week of Missoni for Target. So for those interested, you may want to check with your local store.
#28 Lia (Homepage) on 2011-09-14 17:24 (Reply)
Hey, BB have you called all the stores in your greater area? Or have any friends in other citys or states that could pick up the stuff for you? I think thats something to look into. And also I'm looking for a little style advice...the rainboots? yay or nay? Im on a strict budget so do you think those are a good purchase or should I go for a solid color rainboot? thanks BB love your site so much :-)
#29 Kelsey on 2011-09-14 17:28 (Reply)
I am way more furious at the ebay scumsuckers than I am at Target.
#30 Kristen (Homepage) on 2011-09-14 18:55 (Reply)
I am so shocked at the popularity of the Missoni for Target like. My girlfriends and I constantly shop the Target designer collaborations every season. But we always wait for the items to go on clearance. And we're always lucky to score the things we want on sale. I'm going to play devil's advovate: I don't blame Target for not being prepared for this. They never sell out their designer collaborations. In fact, they always have a surplus of product that never fail to hit the sale racks. I have no idea why there was such hype over this collection. Most of the pieces are unappealing to me. I'm not a big fan of the Missoni patterns. I predict it will go out of style very quickly and/or we'll see a lot of returns trickle in.

However, I was able to get on Target's website last night and ordered a black maxi skirt and a colorful print makeup bag. That's all I really wanted so I was a lucky one.
#31 Nicole on 2011-09-14 19:08 (Reply)
I think this was one of the first times that Target targeted (ha) fashion bloggers. The Missoni collection showed up on a number of blogs I read, and I'd never seen them promote Missoni before. Also, they're one of the more exclusive fashion labels, having not done many (any?) low-end collaborations.

Personally, I LOVE the zig-zag pattern and there were a few things I was interested in. But I'm not about to go to Target at 6am or pay $$$ on ebay to have it.

MAC cosmetics does this kind of ridiculous limited-edition insanity constantly, and it's really insulting to the consumer.
#31.1 Claudia on 2011-09-14 22:33 (Reply)
I was also shocked at how empty my Target was when I got there at 10am yesterday. I was able to grab a few things but then decided I didn't really like them. I had to tell myself not to give in to the hype and came away with only a pair of Missoni for Target socks, and I am happy because I bought something that I know I'll use.
#32 Purse Pixie (Homepage) on 2011-09-14 19:27 (Reply)
I literally cannot believe people went bananas over Missoni for Target... Every single item is literally the EXACT same pattern... on a pillow... a sweater... a glove... stuck in a picture frame?! Tacky, unrefined and I'm glad it's over!
#33 ashlee on 2011-09-14 19:59 (Reply)
I got there at 8:30 and people had already cleared everything out. I knew stuff would end up on ebay.People were buying 4 of the same item even if none of them fit. It was really disgusting to see how much people just loaded up and didn't think to save.

On the bright side my target will be getting more. Maybe even tomorrow. They said the have gotten confirmation from corporate that they will have more and I just need to call at around 7:30 each day when they are unloading the truck to see if it arrived.

And I agree about the clothes, most were either not cute, or you can get the same type of zigzag mess at another store. But the bags look great, and that is what I am hoping to get.
#34 Ashley on 2011-09-14 20:28 (Reply)
Target had pre-announced (before launch) that most of the Missoni stuff would be going to the east and west coast, and other select stores where the designer collabs have sold well in the past. To that end, I'm not surprised to hear that some stores (like those in Texas mentioned above) are still fully stocked.

That said, I think there will be two waves of "returns to store" where people can score Missoni that's been returned:
1) in a week or so, when some of the eBay vultures get frustrated because their stuff isn't selling. There's over 40,000 Missoni items on eBay right now; they aren't going to sell, and if these folks can't make a fast buck, they'll take it back to Target to recoup their money.
2) right after Christmas. Something tells me that certain people grabbed Missoni as x-mas gifts. And as also mentioned above, Missoni isn't everyone's cup of tea. Therefore, look for some Missoni items to show up as "Christmas returns".
#35 Target-Addice (Homepage) on 2011-09-14 20:36 (Reply)
I believe Target has a 90 day return policy, though part of me hopes the eBay sellers don't know that and get stuck with stuff they can't return.
#35.1 Ally on 2011-09-15 20:12 (Reply)
I was out of town and totally missed it too.

BUT, I think you have it with people returning. A similar thing happened with Liberty a few years ago. Suddenly pieces started to reappear as people returned by the droves.
#36 Kristin S (Homepage) on 2011-09-14 20:44 (Reply)
I am looking for 3 items, none of which five stores in the area still had (then again, I went at lunch and after work - nobody works anymore?) I did see a lady with a CARTFUL of stuff in the afternoon! Anyways please email me if your Target has it! Retail plus shipping would be GREAT (and I'll throw in a little extra for your time & trouble). and I promise, no eBay for these!

1. Silk scarf
2. Large tote
3. The brown pink dress that looks like a book. I LOVE that dress, eve since pics first appeared. Largest size possible (xl).

Please email me, alicorne at gmail dot com

Thanks! I'll try to link pics
#37 Gina on 2011-09-15 01:25 (Reply)
Here are links to of the specific items I'm looking for. Again, I'd really really appreciate it if you have/ can get any of these!

1. Silk Scarf
ideally the yellow floral or yellow multi
but one of the others would do as well

2. the large brown tote,

3. the actual name of the dress is, Multicolor Stripe Print. I think it looks like a bookshelf! XL. THIS IS MY TOP PRIORITY, I LOVE LOVE this dress!

And, while looking on Target's site couldn't help but add a couple of other "wish" items (not as important)
4. black sleeveless sweater dress with front panel, XL,

5. the Colore Ruana

and finally, the ribbon loop throw pillows, especially the Colore one (I guess I like Colore)

THANKS FOR ANY HELP! please email, thanks!
#37.1 Gina on 2011-09-15 02:01 (Reply)
I like many had the launch of my calendar as soon as I heard of it. I planned to go striaght from work on Tuesday to my local Target and pick up everything I had my eye on; all the mini dresses, the hoodie, and one of the throws. Everything was gone by aparently noon! I lucked out and was able to order the black and white zigzag tee and button down online last night but I still really hope I can get my hands on a bit more of the collection.
#38 Shannon (Homepage) on 2011-09-15 08:57 (Reply)
Our local Targets were all sold out too. I went last night to see what all the fuss was about ... and to get baby wipes. The exhausted-looking clerk said everything completely sold out by 8 a.m. I was shocked, because my hometown is suburban dullsville and usually the Target/designer clothes end up on the clearance racks. I don't get it. I thought the clothes in the Calypso St. Barth collection were a lot prettier, but they all ended up on clearance and I paid $10 and $15 for two very beautiful dresses (one a maxi dress) from that line. Last night the clerk told me that one customer had paid $10,000 (yes, ten grand) for her Missoni haul. Un-freaking-believable.
#39 Anusha (Homepage) on 2011-09-15 09:47 (Reply)
I love the breezy, colorful Missoni style. It's not for everyone though. I was able to find the print blouse I wanted at the store, in my size, but most of the Missoni was gone, gone, gone.
#40 FaithJ on 2011-09-15 11:12 (Reply)
I made it to my Target yesterday and practically everything was gone. I ended up getting a $10 "milk" box. Yay? And the staff said they will definitely not be getting more Missoni in stock.

I'm also glad I deleted my ebay account. If it isn't ebay screwing over sellers, it's sellers screwing over buyers. So to hell with ebay.

I have zero tolerance for this greedy behavior. It is the same way with regular grocery shopping now since the TLC show "Extreme Couponing" debuted. Idiots clearing shelves. It isn't just grocery now, it's clothing as well. Target absolutely needs to enforce a strict limit policy.
#41 Roxanne on 2011-09-15 11:53 (Reply)
Thanks for the pics! I heard people couldn't even get on to yesterday because of the launch. I like the flats, the rainboots, the lingerie...but would have to pass on the really crazy patterned sweaters etc!
#42 Anna @The Guiltless Life (Homepage) on 2011-09-15 13:08 (Reply)
I saw the very sweater that I have on that I paid $49.99 for on ebay for $112. I love the sweater and normally never pay retail, but I have always always wanted a Missoni piece, so I went for it. I really hope the ebay sellers lose their shirts on this!
#43 Robin on 2011-09-15 13:55 (Reply)
BB -
I stopped into my local Target (Buffalo Grove, IL) and it didn't even look as though there had ever been Missoni items there. I shop here often and notice when things are moved around. If I had not seen a few hats and scarves this would have been my assumption. I did not even see any displays left. I wasn't seriously planning on buying more than a cardigan, but I am shocked at how the Missoni launch went. However, I'm not angry at Target. I'm more disgusted with people (and you KNOW they are out there) that saw the name "Missoni" and scooped up whatever items they could regardless of what they needed. Only to re-sell it online. I hope no one succumbs to buying from those persons. Pretty sad if you ask me.
#44 jen_cam on 2011-09-15 14:59 (Reply)
Missoni Impossible turns into Missoni accomplished for me!!! Hung out by the dressing rooms, swaped with fun ladies! We had a great time at shopping Missoni!! If you missed out there is always eBay.
#45 Jamie (Homepage) on 2011-09-15 15:08 (Reply)
You obviously have not read the other comments about ebay on here.
#45.1 Tracie on 2011-09-15 15:32 (Reply)
I think my experience was a bit different than most. I was at my local target the night before (Nashville, TN)and noticed all the displays completely ready, but no product out. I had my eye on the blanket (like everyone else!) and noticed how small the shelf was, especially because the displays were on the ends of the rows. So I decided I was going to have to get up to insure I got one! So at 8AM I stood in line with about 10 other women and I darted for the home area (they all went for the clothes). There were only two blankets out so I grabbed one, and then two pillows for a co-worker that I knew she wanted. I just couldn't believe there were only two. By 8:10 the shelf was completely empty.

What is strange, is that all these women were LOADING their carts with everything they could grab like maniacs and it totally made ME nervous! I think I just freaked out and started grabbing things I "thought" I liked. I realized how quickly it would vanish and didn't want to regret not buying something when I had the chance. So I joined in the madness when all I wanted was a blanket.

I have to be honest, I have been tempted to sell on ebay, but I just feel like that defeats the purpose. It crossed my mind to grab the second blanket and I remember thinking I would want someone to leave it for me, and I am glad that I did. All the extra things I change my mind about I will be returning to the store, and I hope another shopper who really wanted those items is thrilled to find them re-stocked.

Target really dropped the ball on this one, no doubt.
#46 Margaret on 2011-09-15 15:42 (Reply)
I went to Target today around 3pm. I live in Metairie, and there are no Targets in New Orleans, so I know that everything would have been sold out. There were like 4 candles left, 2 each of the different sized glass vases, and the tile framed pictures that were $30. (I would have bought one as a souvenir if I didn't find anything else.)

There were some flats left, all size 10 and I didn't like the brown heels they had in my size. All the accessories were gone. I was SOOOO lucky about the purple zig-zag cardigan I bought. The fitting room associates were putting stuff away until I asked them if there was any stuff left, and where would it be. She handed me that sweater. I also tried on the blue zig-zag sweater dress, but once it's belted; it's super short. I am soo happy with the cardigan.

I wish I had a full time job and an apartment so I could have went on opening day and get the home and bath decor that I obsessed about.

As for boycotting Ebay, you don't boycott the company because they can't do anything about it. You boycott the users who are selling it. All you have to do, is send a message to someone who is selling the Missoni collection. Maybe next time they will think twice about doing it.
#47 Elizabeth on 2011-09-15 17:48 (Reply)
I always see these designer for Target label items at Goodwill.
These designs are never of the same quality as the the real deal. I save up for the items I think we will have many happy years together. :-)
#48 Bubble on 2011-09-15 18:54 (Reply)
Goodwill is wonderful! I have found several like-new items from places like Target or New York and Co. My best find was a black vintage faux fur caplet from the 60's. It was so nice I honestly thought it was real fur. Truly a timeless piece.
#48.1 jen_cam on 2011-09-16 09:43 (Reply)
I have been shopping target's designer lines for years (since Proenza Schouler in 2007) and it's always been fun. This was less fun, but I was still able to get most of the items I wanted. I went online at 6 am and only the blue hoodie was sold out, but when I tried to sign into my account, they could not find my info and my whole cart was emptied. I tried 2x then had to get my daughter ready for school and go to my own appt. I figured I would stop at a store at 11 or so. Bad idea as so much was sold out. Around 2, I was able to get most items online, but was told today that 3 things are backordered. I'm sure I will have returns. I agree that this turned into people buying just to sell on ebay, but that is the free market. It almost seems like Target did this on purpose to get people into their stores and to get the publicity. So far, I'm happy with the items, esp. the little girls clothes. The cape is so cute, I wish they made it for women. My 5 year old loves her new flats as well. So I really can't complain. I am also looking forward to my new towel set, which will be so original to have. Overall, it might be better to save your money and buy an original missoni sweater on clearance or at a consignment store if you really want one. However, the accessories and little girl clothes are pretty cute. In the past, I have gotten up at 3 or 4 am to buy my stuff online. I should have done that this time but overslept.
#49 Sara on 2011-09-15 20:29 (Reply)
i've had the worst week, and was hoping to find the throw in the purple pattern, but alas. i was able to get a couple home pieces, and am still going to try but i'm so bummed about the blanket. you know how you get all excited and when everything else goes wrong you hold on to that one thing? i got to my target at 804 and it was picked over so fast.
but if anyone sees one - i'd greatly appreciate it. our target had a few make-up bags and canisters left, but it was definitely picked over pretty fast.
#50 emily n. on 2011-09-15 22:42 (Reply)
I think Target prepared to a certain degree for this collection. They've had past limited collections with immense results so I'm sure a big company like theirs have made changes and raised expectations.

I think the lack of merchandise is mainly due to people hoarding to sell on Ebay. I mean did you guys see the listings? There are so many and I'm so glad that hardly anyone is bidding! I went to my local Target since I was awake by 8 am and seriously there must have been the same 3-5 women hoarding ALL of them. Can you say...resellers!! I managed to grab only 7 items (although decent picks) and that's fine by me. :-)
#51 Yayay on 2011-09-16 02:29 (Reply)
These sellers on ebay really really bum me out. To top it off - Is anyone looking for the women's flats in a 8 1/2? My mom picked them up for me (I'm an 11), but lo and behold when I opened the box these itty bitty shoes came out! If you're an 8 1/2 and don't mind an 11 box, I'm happy to sell them for the Target price plus shipping. I wish I could offer free shipping too! Bummer.... I don't want to gouge anyone, just want to pass these on to someone who would enjoy them.
#52 Deidra Mohn on 2011-09-16 08:33 (Reply)
I am interested in the flats. Email me, please...
#52.1 Leah Steel on 2011-09-16 17:51 (Reply)
Let me defend ebay sellers for a second. After reading this post today I decided to head out to my local Target to see if there was anything. People seemed to really be bummed that they couldn't find certain things. I picked up what I could and listed them on ebay, for Target's price, plus reasonable shipping.

I'm not setting a crazy price to start, I just thought I'd list them there, and if someone wants to pay a ridiculous amount, so be it.
#53 Jenn on 2011-09-16 14:01 (Reply)
Wow, and I thought it was bad at my local Target. There were 2 or 3 small racks dedicated to Missoni, and I thought that was incredibly gimpy compared to the lookbook that was released. You didn't miss out on much, to be honest. I didn't even pick a single item up to inspect it closer.
#54 Orphaned Apparel (Homepage) on 2011-09-16 14:39 (Reply)
Perhaps I'm crazy, but I don't quite see why everyone is so disgusted over people selling the items for such a high price on ebay. High demand items are always expected to sell out quickly because a lot of people want them. In every other situation that has high demand items like Black Friday or tickets to a hot event, people make plans to stand in line however they need to in order to get the item if they want it badly enough. Either get in line at your local target when it comes out like the ebay sellers, or pay their premium if you want it THAT badly. Why should affordable fashion items be any different from other high demand items?

I'm not sure what I think about them buying it ALL up though and whether Target should prevent such activity. Certainly there is precedent in limiting number of purchases on certain items for Black Friday sales and coupons to prevent the very same thing, but then again Targets role as a business is to make sure the product sells. We do live in a free market society after all. Plus, how would you be able to delineate between the person buying a lot to resell and the person that has a large family or is buying the items as gifts to their friends?
#55 Christen on 2011-09-16 17:04 (Reply)
The only item I was even interested in was the pumps. Imagine my surprise when went to the store today and saw them almost fully stocked! Imagine my further surprise and disgust when I opened a box of 8's and found them moldy! I opened other boxes and found them all to be full of mold. Pretty gross for something was supposed to be this great thing. Even the employee who was working there was disgusted.
#56 Heather on 2011-09-17 12:48 (Reply)
What a mess. The worst thing, in my opinion, was the DAY of the launch. I mean... a TUESDAY??? Doesn't anyone work anymore? I really wasn't about to take a personal day to go to Target. Why not launch on a Saturday, when most people have the day off? Or Sunday?
#57 Mimi on 2011-09-17 21:05 (Reply)
I was actually wondering the same thing. Why was it released on a Tuesday when normally the collections are released on a Sunday.
#57.1 Tracie on 2011-09-19 09:52 (Reply)
um maybe its just me but its pathetic that people go crazy over this stuff. you're buying TARGET clothes, who cares if they're missoni designed. theyre not missoni quality. people are so incredibly stupid.

id be embarrassed to tell people i was wearing missoni for target

That being said i'm in Northbrook, IL and when I was in Target this week it didn't even look like the missoni stuff had been there. but maybe that's because the people around here who care about Missoni actually own the real thing.
#58 Tara on 2011-09-19 03:00 (Reply)
I was in Target Friday after having been there Tuesday am (I made the comment about the manager saying that lots of stock ie home goods hadn't even come in, and what I did see looked cheap except for the stationary/paper goods which I liked) and there were 3 little racks of Missoni babies' clothing hanging up. That was ALL that was left here on the East Coast in a massive student town.
#59 Judy on 2011-09-19 03:19 (Reply)
With all the bad rap it has gotten, I feel sort of embarrassed to wear my Missoni for Target booty! I shopped online, and easily filled my virtual cart with my favorite items. They arrived quickly in the mail, and I was very pleased with the quality of the knits--good yarns, beautifully knit. In my view, a good buy. Yeah, I know it's not the same as REAL couture Missoni, but I would NEVER be able to own that anyway.

I had no idea it would cause such a frenzy, but I am happy with my purchases. Maybe I'll wait until all the hoopla dies down before I whip it out....
#60 Brownie on 2011-09-19 23:41 (Reply)
UPDATE: I decided to check out the Target situation today (Sat 9-17). I am not sure many readers will find items returned or on any sale racks. I witnessed employees at a Target buying returns as they came in for sorting. She even said out loud that she didn't want them, she was buying them to sell online. Personally, I thought it was extremely tacky. Particularly because she was AT WORK, not on her off hours. Granted, she is entitled to spend her own money on them. Still, it felt very unprofessional to me...not to mention it makes Target look bad.
#61 jen_cam on 2011-09-21 10:14 (Reply)
Girl, they do this with just about every Guest designer collection now. I was not hyped up about the collection at all and I was especially turned off by the colors of the knitted prints. So I really didn't care if I missed out on anything. I got one scarf that was it.
#62 budget chic on 2011-09-21 12:30 (Reply)
I wore the blue & aqua maxi dress with the sweater today & was blown away by the compliments. It's cotton, rayon & wool. Absolutely fabulous.
#63 Kimbo on 2011-09-22 16:18 (Reply)
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