Lauren Conrad just launched her first maternity clothing line at Kohl's, and it's just as feminine, romantic and whimsical as the rest of her popular collection.
The mom-to-be included easy to wear separates and casual dresses in the initial launch, like this cold shoulder pleated dress (above), these belly panel jeggings, and this pintuck pleasant blouse.
Prices range from $28 to $47 (and you can knock those prices down even more with Kohl's coupons, Kohl's Cash and Yes2Rewards).
I remember how hard I searched to find an affordable, cute dress for my baby shower when I was pregnant with my first son...back then I wanted to try something on in person and didn't have much luck ordering maternity dresses online. The struggle is real, ya'll. I'm so happy to see another option out there for moms to be, and I'll be sharing this little news scoop with all my mamma friends!
MORE: The Best Maternity Clothing Stores
Photo credit: Kohl's
I stopped at Kohl's this past weekend to see what was new and noteworthy. I forget how crowded it can be on the weekends. From the racks to the dressing rooms to the long checkout lines, it was not the most relaxing shopping experience. But I spotted a few cute pieces worth sharing, most notably the off-the-shoulder top you see above. It's the perfect take on this trend - committed to the look, but not over-the-top. The fabric is a nice cotton, it's comfy, you can dress it up or down, and it's just $20 on sale!
While researching the gold-star clearance at Kohls.com this morning, I noticed a brand called K/Lab keep popping up - as a longtime Kohl's shopper, I had a hunch it was a new line, and a Google search confirmed my suspicions. According to Fashionista.com, Kohl's in November of 2016 launched K/Lab, "a new in-house label inspired by of-the-moment trends and offered within a three-month turnaround." The article goes on to talk about how Kohl's is using real-time analytics to design the collection, which currently includes pieces like a velvet jumpsuit ($51, down from $68) and a faux fur jacket ($31.20, down from $78). Nothing in the collection is priced above $78.